Whether you work in the advertising/marketing community, the association world, or anywhere in between, chances are you have been to quite a number of conferences over the years.
These conferences are all the same on the surface, to a certain extent. They provide an opportunity to meet and share information/stories with colleagues the world over, to learn from the latest and greatest speakers, and to even get a few choice meals on the company dime.
The Magic Ingredients That Transform Into...Swag!
But beyond the perks, a conference doesn’t happen on its own. It takes a dedicated array of talented and tireless staff to pull all of the pieces together: from senior executives schmoozing the key players, putting together the grand vision, and recruiting the top stars, to middle managers coordinating the communications, Power Point/Keynote presentations, Web and blog postings, and video interviews, to trusted vendors running a seamless online and in-person registration and check-in process to absolutely tireless stage and conference staff working all hours of the night rehearsing every Voice of God intro and negotiating even the smallest detail with hotel personnel. We are a team, all here for the express purpose of making a show the very best it can be!
900 Bags At the Ready at the Registration Desk
After all, someone has to fly out two days early to stuff 900 bags with all of the awesome swag that winds up in our suitcases on the way home! Like the empowered consumer that now stands at the forefront of content and message creation, it’s the person you never anticipate behind the scenes that is making the magic happen.
With nearly 1000 attendees lined up, Transformation 2010 is looking like it will shape up to be a phenomenal success. So, if you are here at the Hilton Union Square in San Francisco and see someone walking down the hall wearing a red “staff” badge, stop and say hello or perhaps even offer a word of thanks. We are here for you anytime, and a little good will can go a very, very long way!
See you tomorrow at General Session!